The following initiatives are opportunities that stakeholders – families, corporates, students, media, councils and all members of the public – have and can become involved with.
MPAN is very proud to have launched the second phase of the Too Short Stories initiative; The Unmissables. This very special project humanises long term missing persons by pairing families with artists and writers who want to donate their time and talent to help families reignite their search.
These unmissable artworks convey the essence of the missing loved one – beyond their vital statistics.
We are encouraging families, writers, artists, and wall owners to jump on board at: theunmissables.com.au
Almost half a million Australians are considered directly affected by missing persons every year. A corporate partnership with MPAN will reach that previously untouched and significant portion of the consumer market. There are numerous and varied opportunities for mutually beneficial relationships within industries for which missing persons has a natural synergy (e.g. print, media, communications, transport, accommodation, freight and postage).
MPAN is fortunate to have an ongoing partner in acclaimed strategic communications firm, SenateSHJ. We look forward to more partnerships with companies that will help to raise awareness, lessen the financial impact on those actively searching, and make headway in addressing this serious community issue.
We are grateful for the support of a number of businesses and corporations, and we look forward to cultivating and expanding new relationships in the future.
National Missing Persons Week
National Missing Persons Week (NMPW) is an initiative of the Jones family. In 1982, their son and brother, Tony, went missing in Queensland.
Six years later, they called for the first week of August to be dedicated to highlighting missing Australians. It is a vital opportunity for families to gain much-needed attention.
In 2016, MPAN had billboards across Sydney and Melbourne, ads during both matches of AFL Round 19 at the MCG. We also launched Too Short Stories.
This year, National Missing Persons Week will run from 30 July until 5 August 2017.
There are a number of ways that you can fundraise for MPAN; from office bake sales to running/walking in any number of ‘fun runs’ or cycle races around Australia, we welcome all fundraising efforts big and small. You can start your fundraiser on our Givematcher page, where you can also make a donation that can be matched by a partnered corporate and won’t charge a commission. Alternatively, we’re more than happy with one-off donations of any size! Tax-deductible donations can be made here.
Help Find Me
Help Find Me is a world-first initiative that allows any website’s search bar to aid the search for Australia’s missing. A collaborative project with Singapore’s Grey Group, MPAN launched Help Find Me in February 2015 to an internationally positive response.
The campaign attracted the attention of media not only around Australian, but across Asia and Europe, and equivalent organisations to MPAN around the world are hoping to emulate the initiative. Help Find Me received acclaim at both the 2015 Cannes Lions and Spikes Asia awards. See the submission video here.
We’ve got big ideas, and we need some help to realise them.
Whether you’re an individual, a community group or a corporate entity; we’d love to hear from you. Experience in graphic design, copywriting and marketing is especially helpful, but everyone can help out by fundraising and getting behind our 100 A DAY campaign.
MPAN also encourages expressions of interest from high school students seeking work experience, and university students (studying social science, policy, marketing, IT etc) looking for internships.
Email us your skills on offer, and we’ll be in touch.
100 A DAY
One person goes missing every 14 minutes in Australia; more than 38,000 every year. It also translates to one hundred Australians a day. While the majority are found within a relatively short period of time, hundreds remain missing long term.
MPAN humanises these missing loved ones with the 100 A DAY campaign, through free advertising space across a number of different platforms (a few examples are shown below).
Missing persons is not solely a police issue; it is a community issue. MPAN’s work encourages a collaborative effort and the media, corporate sector, government, emergency services and collective public are increasingly willing and able to share the responsibility accordingly.
The campaign is the first of its kind in Australia, and we are seeking sponsorship for its continuation and growth.
Please distribute the following posters anywhere you can (e.g. local shops, bus stops, workplaces, social media) and let us know so that we can tell the family. Hashtags like #mpan and #100aday are great too!
Radio presenter Sandra Moon recorded a series of 30-second ads as well as an interview with Owen Redman’s brother, Dylan, for National Missing Persons Week (listen here). The ads are aired during programs like Neil Mitchell, Fitzy and Wippa, Kyle and Jackie O and Top 40 Australia.
Listen to the ads below, share them on social media with #100aday
We have been very fortunate to secure ongoing advertising space with APN, Fairfax, The Big Issue, Reader’s Digest, ACE Radio, and AFL Footy Records amongst other networks.
Joanne Ratcliffe is a sister, daughter, tomboy and best friend. She went missing from Adelaide Oval on August 25, 1973. Jo is missed for her mischief, love of animals and passion for basketball. Jo was eleven at the time of her disappearance.
130cm tall / blue eyes / mousy brown hair
The Big Issue
Owen Redman is a brother, uncle, friend, actor, musical collaborator and creative spirit. He went missing from Brunswick, Victoria in 1991. Owen is missed for his kindness, love of nature, humour, sense of adventure, free-spiritedness and musical taste. Owen was 25 years old at the time of his disappearance.
176cm tall / blue-hazel eyes / light brown hair
For more info: facebook.com/HelpFindOwen
The Mail Times
Donny is a brother, mate, uncle to a niece he hasn’t met yet and dirt bike enthusiast. He went missing from Echuca, Victoria in 2012. Donny is missed for his politeness, company at the skate park and appreciation of music. Donny was 16 years old at the time of his disappearance.
173cm tall / blue-green eyes / light brown hair
For more info: facebook.com/MissingDonnyGovan
Bank of Melbourne
Dan is a brother, uncle, friend, teacher, mentor, chocoholic and pan-pacific champion of Brazilian Jiu Jitsu.
He went missing from Geelong, Victoria in 2011. Dan is missed for his dad jokes, random facts, delicious pesto pasta and ridiculous giggle.
UPDATE: Dan was found in March 2016. His legacy lives on through this charity.
For more info: facebook.com/dancomehome
In 2011, brother and sister Dan and Loren O’Keeffe registered to run and raise money for Lifeline; a service helping him through his battle with depression. Dan went missing two days before the event. His disappearance spurred a campaign imploring the Australian public to help the family to learn if Dan was okay. With unprecedented public support, consistent traditional media and a captivated social media audience, Dan Come Home became the biggest campaign of its kind in the world.
In 2012, family and friends marked the anniversary of Dan’s disappearance by running in Run Melbourne, and raised $10,000 for Lifeline.
In 2013, newly-founded MPAN had its first fundraiser – Run Melbourne – and the $18,000 raised built the charity’s foundation project: Missing Persons Guide. This world-first resource has now been accessed by over 30,000 people from 182 countries across the globe.
Every year since, an even bigger team of Australians continues what is now truly a tradition. Run Melbourne helps this charity maintain momentum as it continues to harness people power and embrace innovation for a complex social issue often considered taboo.