26 Feb Afternoons with Richard Stubbs

774 ABC Radio, 17 February 2015

Loren O’Keeffe is the CEO of MPAN (Missing Persons Advocacy Network) which is a non-profit organisation that raises awareness for missing Australians and offers practical support to those left behind. Loren’s brother Daniel, went missing from the family home in 2011.

This week MPAN launched  ‘Help Find Me’ – an initiative which has never been seen before and has the potential to reach almost every Australian, through the simple act of searching online, was launched this week to lead the search for missing persons around Australia.

In an effort to widen the search for Australia’s missing, ‘Help Find Me’ leverages the Internet’s most important feature – the search bar, creating an innovative, fast and efficient channel to aid finding a missing person. The use of high-traffic websites’ search bars donated by corporate Australia is the key to the success of ‘Help Find Me’.

Listen to the full story below.

https://soundcloud.com/774-abc-melbourne/loren-okeeffe-with-richard-stubbs