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National Missing Persons Week

Unmissable coffee cupsNational Missing Persons Week (NMPW) is an initiative of the Jones family. In 1982, their son and brother Tony went missing in Queensland. Six years later, they called for the first week of August to be dedicated to highlighting missing Australians. It is a vital opportunity for families to gain much-needed attention.

For NMPW 2017, we sold Too Short Stories in bookstores and cafes nationwide, coordinated a Run Melbourne fundraiser for families and supporters, launched five TVCs across WIN TV as well as OMA outdoor in all capital cities and had prime ad slots for The Unmissables at the MCG.

In 2018, we modernised and Melbournised the milk carton campaigns of the past with biodegradable Unmissable coffee cups in 20 of Melbourne’s top cafes. And since the pilot was so successful, we did it again (but bigger!) in 2019 with cafes in WA, NSW and VIC, a pop-up cafe in Sydney’s famous Martin Place after launching at the iconic MCG.

This year, it’s all about drawing attention to what’s missing from the narrative of Missing Persons; the lived experiences of those left behind. Subscribe or download What’s Missing to hear what it’s actually like when your loved one disappears.


Over 39,000 Australian families are directly affected by the disappearance of a loved one every year; financially, emotionally and psychologically. A corporate partnership with MPAN will reach a yet untouched and substantial portion of the consumer market. There are numerous and varied opportunities for mutually beneficial relationships with businesses for which missing persons has a natural synergy.

We look forward to establishing more partnerships with companies that will help to raise awareness, lessen the financial impact on those actively searching, and make headway in addressing this community issue.

We are immensely proud of and grateful for the businesses mentioned below, and look forward to cultivating new relationships in the future.


SenateSHJ logo

MPAN is fortunate to have an ongoing partner in acclaimed strategic communications firm, SenateSHJ. As well as providing in-kind office space, staff in both Melbourne and Sydney offices assist MPAN operationally and work directly with families, around media strategy and public relations.

The Mobile Billboard Company

Circular Quay billboardSince 2015, The Mobile Billboard Company has very generously given MPAN an annual in-kind budget.

We have designed and placed billboards in prominent public spaces like Circular Quay and Federation Square as well as small country towns across the country.

Families with loved ones missing for more than 6 months can contact us to see if we can arrange a billboard in a location that suits them.

Our Creative Director will take care of the graphic design; all we’ll need from the family is support with assets (e.g. photos) and — occasionally — involvement with the council’s approval process.


whiteGREYHeesco painting Tej's mural

Since 2016, acclaimed advertising giant Grey (now whiteGREY) has fostered a fantastic pro bono relationship with MPAN. The creative agency has consistently delivered captivating concepts like Too Short Stories, The Unmissables, Invisible Friends and Missed Birthdays and has supported countless additional media opportunities. It is an invaluable partnership helping MPAN bring this issue into the mainstream.


There are a number of ways that you can fundraise for MPAN; from office bake sales to running/walking in any number of ‘fun runs’ or cycle races around Australia, we welcome all fundraising efforts big and small. You can create or join a fundraiser on our Grassrootz platform. Alternatively, we’re more than happy with one-off donations of any size! Tax-deductible donations can be made here.


Boys in cafe

Got skills? We’ve got big ideas, and we need some help to realise them.

We currently desperately need help with our website (obviously) and with bookkeeping.

Email us with details of your experience, and we’ll be in touch.