The following initiatives are opportunities that stakeholders – families, corporates, students, media, councils and all members of the public – have and can become involved with.
National Missing Persons Week
National Missing Persons Week (NMPW) is an initiative of the Jones family. In 1982, their son and brother Tony went missing in Queensland. Six years later, they called for the first week of August to be dedicated to highlighting missing Australians. It is a vital opportunity for families to gain much-needed attention.
For NMPW 2017, we sold Too Short Stories in bookstores and cafes nationwide, coordinated a Run Melbourne fundraiser for families and supporters, launched five TVCs across WIN TV as well as OMA outdoor in all capital cities and had prime ad slots for The Unmissables at the MCG.
In 2018, we modernised and Melbournised the milk carton campaigns of the past with biodegradable Unmissable coffee cups in 20 of Melbourne’s top cafes. And since the pilot was so successful, we did it again (but bigger!) in 2019 with cafes in WA, NSW and VIC, a pop-up cafe in Sydney’s famous Martin Place after launching at the iconic MCG.
The Unmissables stems from the concept behind our Too Short Stories initiative; humanising long term missing persons by pairing families with talented and compassionate artists and writers who donate their time and craft to help families reignite their search.
Unmissable artworks convey the essence of the missing loved one – beyond their vital statistics – empowering the families and engaging both the media and the public. We’ve had several mural painted across Australia, and are using the designs to modernise the milk carton campaigns of the past with our NMPW Unmissable Coffee Cups initiative.
We encourage families, writers, artists, and wall owners to jump on board at: theunmissables.com.au
Over 38,000 Australian families are directly affected by the disappearance of a loved one every year; financially, emotionally and psychologically. A corporate partnership with MPAN will reach a yet untouched and substantial portion of the consumer market. There are numerous and varied opportunities for mutually beneficial relationships with businesses for which missing persons has a natural synergy.
We look forward to establishing more partnerships with companies that will help to raise awareness, lessen the financial impact on those actively searching, and make headway in addressing this community issue.
We are immensely proud of and grateful for the businesses mentioned below, and look forward to cultivating new relationships in the future.
MPAN is fortunate to have an ongoing partner in acclaimed strategic communications firm, SenateSHJ. As well as providing in-kind office space, staff in both Melbourne and Sydney offices assist MPAN operationally and work directly with families, around media strategy and public relations.
The Mobile Billboard Company
Since 2015, The Mobile Billboard Company has very generously given MPAN an annual in-kind budget.
We have designed and placed billboards in prominent public spaces like Circular Quay and Federation Square as well as small country towns across the country.
Families with loved ones missing for more than 6 months can contact us to see if we can arrange a billboard in a location that suits them.
Since 2016, acclaimed advertising giant Grey (now whiteGREY) has fostered a fantastic pro bono relationship with MPAN. The creative agency has consistently delivered captivating concepts like Too Short Stories, The Unmissables and Invisible Friends (which won a Bronze Lion at Cannes) and has supported countless additional media opportunities. It is an invaluable partnership helping MPAN bring this issue into the mainstream.
There are a number of ways that you can fundraise for MPAN; from office bake sales to running/walking in any number of ‘fun runs’ or cycle races around Australia, we welcome all fundraising efforts big and small. You can create or join a fundraiser on our Grassrootz platform. Alternatively, we’re more than happy with one-off donations of any size! Tax-deductible donations can be made here.
Run Melbourne is a poignant tradition for MPAN. In 2011, brother and sister Dan and Loren O’Keeffe registered to run and raise money for Lifeline; a service helping him through his battle with depression. Dan went missing two days before the event.
In 2012, family and friends marked the anniversary of Dan’s disappearance by running in Run Melbourne, and fundraised for Lifeline. Then in 2013, newly-founded MPAN had its first fundraiser – Run Melbourne – and the funds raised built our foundation project: Missing Persons Guide.
Every year since, a growing team comes together to honour missing Australians, show their support for those left behind, and raise vital funds for this organisation.
In 2017, Sunday 30 July marked not only Run Melbourne, but the beginning of National Missing Persons Week, and our team of champions raised over $10,000!
Help Find Me
Help Find Me was a world-first initiative that allowed any website’s search bar to aid the search for Australia’s missing. A collaborative project with Singapore’s Grey Group, MPAN launched Help Find Me in February 2015 to an internationally positive response.
The campaign attracted the attention of media not only around Australian, but across Asia and Europe, and equivalent organisations to MPAN around the world are hoping to emulate the initiative. Help Find Me received acclaim at both the 2015 Cannes Lions and Spikes Asia awards. See the submission video here.
We’ve got big ideas, and we need some help to realise them.
Whether you’re an individual, a community group or a corporate entity; we’d love to hear from you.
Experience in graphic design, copywriting and marketing is especially helpful, but everyone can help out by fundraising and getting behind our 100 A DAY, Help Find Me, and The Unmissables campaigns.
MPAN also encourages expressions of interest from high school students seeking work experience, and university students (studying social science, policy, marketing, IT etc) looking for internships.
Email us your skills on offer, and we’ll be in touch.
100 A DAY
One person goes missing every 14 minutes in Australia; more than 38,000 every year. It also translates to one hundred Australians a day. While the majority are found within a relatively short period of time, hundreds remain missing long term.
MPAN humanises these missing loved ones with the 100 A DAY campaign, through free advertising space across a number of different platforms (a few examples are shown below).
Missing persons is not solely a police issue; it is a community issue. MPAN’s work encourages a collaborative effort and the media, corporate sector, government, emergency services and collective public are increasingly willing and able to share the responsibility accordingly.
The campaign is the first of its kind in Australia, and we are seeking sponsorship for its continuation and growth.
Please distribute the following posters anywhere you can (e.g. local shops, bus stops, workplaces, social media) and let us know so that we can tell the family. Hashtags like #mpan and #100aday are great too!
Radio presenter Sandra Moon recorded a series of 30-second ads as well as an interview with Owen Redman’s brother, Dylan, for National Missing Persons Week (listen here). The ads are aired during programs like Neil Mitchell, Fitzy and Wippa, Kyle and Jackie O and Top 40 Australia.
Listen to the ads below, share them on social media with #100aday
We have been very fortunate to secure ongoing advertising space with APN, Fairfax, The Big Issue, Reader’s Digest, ACE Radio, and AFL Footy Records amongst other networks.
Joanne Ratcliffe is a sister, daughter, tomboy and best friend. She went missing from Adelaide Oval on August 25, 1973. Jo is missed for her mischief, love of animals and passion for basketball. Jo was eleven at the time of her disappearance.
130cm tall / blue eyes / mousy brown hair
The Big Issue
Owen Redman is a brother, uncle, friend, actor, musical collaborator and creative spirit. He went missing from Brunswick, Victoria in 1991. Owen is missed for his kindness, love of nature, humour, sense of adventure, free-spiritedness and musical taste. Owen was 25 years old at the time of his disappearance.
176cm tall / blue-hazel eyes / light brown hair
For more info: facebook.com/HelpFindOwen
The Mail Times
Donny is a brother, mate, uncle to a niece he hasn’t met yet and dirt bike enthusiast. He went missing from Echuca, Victoria in 2012. Donny is missed for his politeness, company at the skate park and appreciation of music. Donny was 16 years old at the time of his disappearance.
173cm tall / blue-green eyes / light brown hair
For more info: facebook.com/MissingDonnyGovan
Bank of Melbourne
Dan is a brother, uncle, friend, teacher, mentor, chocoholic and pan-pacific champion of Brazilian Jiu Jitsu.
He went missing from Geelong, Victoria in 2011. Dan is missed for his dad jokes, random facts, delicious pesto pasta and ridiculous giggle.
UPDATE: Dan was found in March 2016. His legacy lives on through this charity.
For more info: facebook.com/dancomehome