Ethical Marketing News, 15th September 2018
A campaign to make missing people unmissable was launched today by MPAN. The campaign features a reimagining of traditional missing persons posters into vibrant stories and images that reflect the person family and friends know.
The Australian, 27th August 2018
An advocate for the plight of missing people has backed a Liberals pledge for a dedicated unit to help families cut through bureaucratic red tape after their loss.
Branding.news, 14th August 2018
To mark National Missing Persons Week in Australia, MPAN reached for whiteGrey Melbourne creative agency‘s help and initiated “The Unmissables” campaign to raise awareness about the 38,000 Australians who go missing each year.
The Age, 12th August 2018
The family of a missing man have travelled from interstate to watch a mural of their loved one go up in Melbourne’s famous street art hub.
Nine News & MSN, 11th August 2018
Hirut Woldemichael is trapped in time. In October, her son Naz will have been missing for two years, but to her it may as well have been yesterday.
Herald Sun, 9th August 2018
A Geelong-raised missing persons campaigner is working to ensure missing people are remembered and not forgotten.
Creativity Online, 9th August 2018
It’s National Missing Persons Week in Australia this week, and to help highlight those who are missing, a new campaign prints professional illustrations of six missing people onto takeaway coffee cups.
Mamamia, 9th August 2018
Bankstown mum Sylvia Veljanovska is battling terminal cancer, but she’s not letting that slow her campaign to find her missing son.
AdNews, 9th August 2018
WhiteGrey Melbourne’s latest campaign, Unmissable, raises awareness during National Missing Persons Week by re-imagining the modern-day milk carton.
The Stable, 9th August 2018
That coffee cup you carry on your morning commute and plant on your desk has the potential to bring a missing person back to his or her family.
B&T & Campaign Brief, 9th August 2018
Twenty of Melbourne’s top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN.
Nine News & MSN, 5th August 2018
While the world may stand still for a missing person’s loved ones, it keeps turning for everyone else.
MediaNet, 5th August 2018
Missing Persons Advocacy Network has partnered with some of Melbourne’s best cafés for this year’s National Missing Persons Week to raise awareness of the 38,000 Australians who go missing each year.
The Daily Telegraph, 5th August 2018
THE family of a man who went missing in Hobart almost 16 years ago is still seeking answers about why he disappeared without explanation.
The Age & WA Today, 5th August 2018
It’s been 10 years and four months since Warren Meyer set off for a bushwalk at Dom Dom Saddle, in the Yarra Ranges National Park, and was never seen again.
The Leader, 30th July 2018
Family continues search on fourth anniversary of Nick Veljanovski’s disappearance for Missing Persons Week 2018.
ABC, 28th July 2018
Loren O’Keeffe knows what it’s like to have a loved one go missing. That’s why she has dedicated her life to supporting families in the same predicament.
Campaign Brief, 20th June 2018
whiteGREY is the only Australian agency to pick up metal in the Cannes Mobile Lions category, scoring a Bronze Lion for Missing Persons Advocacy Network ‘Invisible Friends’.
SBS, 31 May 2018
It has been two years since Matthew Roberts vanished after his commercial fishing trawler capsized near Fraser Island from an unknown cause.
Herald Sun, 7 May 2018
Becoming friends with missing person Tej Chitnis on Facebook could be the key to finding him.Two years have passed since the then 21-year-old was last seen leaving his Burwood East family home on Bonview Crescent just before 10.30am on April 27, 2016.
BBC, 2 May 2018
Facial recognition technology is also being used in Australia in a new campaign to identify missing persons.
Mashable, 1 May 2018
Facebook’s new facial recognition features makes some people uneasy, but the tool could help find missing people.
Goodiwindi Argus, 1 May 2018
A new campaign to find missing people using Facebook’s facial recognition technology features Goondiwindi man Terry Lloyd, who disappeared in 2015.
ABC Sydney, 30 April 2018
Sending a Facebook friend request to a missing person seems strange, but it may be the key to finding them. Launched by the Missing Persons Advocacy Network (MPAN), the Invisible Friends campaign calls for Facebook users around the world to befriend the profiles of missing persons.
The Age, 29 April 2018
A powerful new facial-recognition technology used by Facebook has families hopeful that their lost loved ones can be found in photos posted on social media.
Broadsheet, 10 April 2018
Loren O’Keefe has created a Melbourne take – with artists and writers – on the milk-carton imagery that has come to be associated with the disappeared.
ABC, 28 Feb 2018
A Tasmanian rap artist whose younger brother disappeared more than a year ago is hoping his latest song will raise awareness about missing persons and the pain felt by those left behind.
ABC, 10 Dec 2017
Families of missing persons, particularly the long-term missing, face administrative and bureaucratic hurdles that exacerbate their grief.
Le Courrier Australien, 11 September 2017
Dans le contexte opaque et inquiétant de la disparition de la petite Maëlys en France, Le Courrier Australien s’est interrogé sur le traitement de ce type d’affaire en Australie.
Riverine Herald, 2 September 2017
FIVE years ago today, 16-year-old Donny Govan vanished from an Echuca campsite. Never to be seen again. Yet his Ballarat family is still holding out hope that their beloved son and brother is alive.
Western Advocate, 31 August 2017
September 1 marks five long years for the Ballarat family of Donny Govan, as they face the anniversary of his disappearance. Donny was 16 when he was last seen at a campsite in Echuca on September 1, 2012.
Herald Sun, 6 August 2017
FOR six years, the family of Boronia teenager Siriyakorn “Bung” Siriboon has lived with her disappearance and the anguish of not knowing what happened.
SBS, 3 August 2017
The first week of August marks National Missing Persons Week. For the majority of the week two issues will be prominent – images of those still lost and stories shared by those left behind. But is another story not being told?
SBS, 30 July 2017
More than a year after Tej Chitnis disappeared without a trace, his family say they continue to hold hope that he’s still out there.
60 Minutes, April 2017
It’s an alarming and surprising statistic: every hour four Australians go missing. That equals 100 people a day, or 38,000 a year, who vanish. Thankfully most are found relatively quickly, but for the families of those who aren’t the torment of not knowing what has happened to their loved one is devastating.
ABC, 28 April 2017
A Hobart family is using art to show the real people behind missing person statistics through the national project The Unmissables. Nazrawi (Naz) Samson Woldemichael is a talented artist, the youngest of his family, and a shy and passionate young man. He has not been seen since October 9.
The Mercury, 22 April 2017
The legacy of Rye Hunt, who died in Brazil last year, will touch more Tasmanians in a new campaign connecting artists with missing persons. Mr Hunt’s sister, Romany Brodribb, is part of The Unmissables, a project launched this month by Missing Persons Advocacy Network (MPAN).
Mumbrella, 21 April 2017
The families of long-term missing people have been partnered with artists and journalists, such as Benjamin Law the creator of SBS’ The Family Law, in an effort to help tell their stories and make them ‘unmissable’ as part of the Missing Persons Advocacy Network’s latest campaign.
Vice, April 2017
A new art project is reimagining the way we think about missing persons cases. ‘The Unmissables’ pairs illustrators and writers with people who have been reported missing, asking them to tell personal stories that make each case far more compelling than a profile on the back of a milk carton.
SBS, 12 April 2017
Tej Chitnis went missing from Melbourne on April 27, 2016. Now, a mural – as part of MPAN’s The Unmissables – near Queen Victoria Market in Melbourne aims to help reignite the memories of the public.
The Age, 9 April 2017
What do you miss when someone isn’t there, what makes them unmissable? Is it their smell? Their touch? The sound of their voice? Or maybe it’s the way they laugh? For Tej Chitnis’ loved ones, they miss everything about him.
We reimagined missing persons posters with help from the world’s best artists and writers to make them the ‘Unmissables’
Funny Acorn, April 2017
The search for the long term missing fades over time. In Australia, 100 people go missing every day. Many remain missing and their cases go cold when the police and media move on. So we replaced the vital statistics on boring missing persons posters with stunning works of art and a story about them as individuals, to reignite the search.
Generosity Mag, 23 March 2017
MPAN provides support to family and loved ones of a missing person in their darkest time. The team wanted to make the process of creating a search campaign as easy as possible.
Global non-profit Girls in Tech teams up with REA Group to host its first Hacking for Humanity event in Melbourne
Smart Company, 28 February 2017
“Making a tool like these guys have done … means the world to people who find themselves in an absolute nightmare,” O’Keeffe said during the event.
Most of what we’ve been able to capture is available on our YouTube channel here.
Adage – The Top 5 Breakthrough Creative Ideas of the Week
10th August 2018
ABC – 100 people go missing each day; what would you do if it was someone you knew?
28th July 2018
The Project – Invisible Friends
30th April 2018
Sky News – Facebook facial recognition aids missing persons search
1st May 2018
WIN TV: Public Service Announcements
CommBank Australian of the Day – Loren O’Keeffe
7th Jan 2016